The best part of waking up...

| | Comments (0) not a certain "brand-name" in your cup. No sir, contrary to what that catchy little jingle might want us to believe, commercial coffee is truly awful - I can tolerate it during an emergency, but much prefer a java that has been carefully and painstakingly roasted by a local entity.

You may recall my extreme fondness for Berres Brothers Coffee, which is a local roaster/purveyor of some mighty darn good coffee. They're based out of Watertown, WI, and if you haven't yet tried their offerings, do yourself a huge favor and go buy some. I'd recommend the Highlander Grogg and the House Blend. Both are absolutely fantastic.

So I didn't think I'd be able to find a better coffee than what the good brothers had to offer, and that was fine by me. But over this past weekend, I stumbled across another local roaster by way (of all things) of a small beer tasting that was held to benefit local arthritis research foundations.

I served as the designated driver for a group of friends from work for the "Festiv-Ale" event, which was held in Monona this past Saturday. While there, I drank my fair share of diet coke and water, but I also discovered some truly stellar coffees from Just Coffee Cooperative.

They were invited to serve coffee at the event, and they brought along two brews: Bike Fuel and Revolution Roast. This little shop carefully air roasts all of its fair-trade, organic, small farm grown coffee right here in Madison, on East Wilson Street, and man, they do a great job. The Bike Fuel was phenomenal - unreal with how delicious it was. I must have downed 5-6 cups of the stuff in less than an hour.

After a few trips back to the coffee pot, I started talking with Josh, one of the company reps, and he happily shared info about their business, their philosophy, and their mission, and I really liked what they do. They try to be 100% transparent with their business and focus on treating everyone fairly - from the grower, to the importer, to their employees, and to their customers. That's an idea that I can stand behind and support.

So support I did - I went to the local grocery store, located their coffees, and bought a few:


Truth be told, I bought the Bike Fuel on Saturday night, and have been drinking it nearly non-stop ever since. So, earlier tonight, I returned to the grocery store and re-filled my stock, while adding a few new flavors to try. I can't wait to sample them all!

Each package features some of that transparency that Just Coffee tries so hard to promote - what other coffee vendor/roaster/seller shows you this type of detail?


I'm digging the closely controlled supply chain that's as direct as possible, and I appreciate the detail about where each dollar goes along the way. I'm also really digging the coffee itself. If you're looking for a truly tasty cup of coffee that boasts some of the highest quality, direct from the small farmer, organically grown, locally roasted flavor, give Just Coffee a try.

Now the real trick will be trying to balance my two coffee loves - both the Berres and Just Coffee are really "one of a kind" in terms of quality and flavor, and both are quite honestly the best coffees I've ever had, so how do I decide which one to brew each morning? I guess that's a nice dilemma to face, and should make the mornings a bit more tolerable.

Leave a comment

About this Entry

This page contains a single entry by Steve published on March 16, 2011 9:28 PM.

Me Irish Eyes (and legs) be Smiling was the previous entry in this blog.

Catching some Z's is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.